Home LifeStyleFrom Brand Building to Nation Building: Abbey Thom Sunil’s Masterful Historical Excavation “Demystifying V D Savarkar: Politics, Post Truth and Patriotism”

From Brand Building to Nation Building: Abbey Thom Sunil’s Masterful Historical Excavation “Demystifying V D Savarkar: Politics, Post Truth and Patriotism”

by Steve Gardner
Abbey Thom Sunil

Abbey Thom Sunil has established himself as one of contemporary India’s most versatile and insightful public intellectuals. His groundbreaking work “Brand Nirmanam,” which has been translated into multiple languages and is now used as reading material for Indian Knowledge Systems (IKS) purposes by institutes in the global market, demonstrated his unique ability to bridge ancient wisdom and modern practice. Now, with “Demystifying V D Savarkar: Politics, Post Truth and Patriotism,” Sunil turns his analytical lens toward one of the most contentious figures in Indian political history, promising a work of equal significance and far greater controversy.

The transition from brand management to political biography might seem unusual, but Sunil’s background uniquely positions him to tackle Savarkar’s legacy. After all, few historical figures have been “branded” and “rebranded” as extensively as V D Savarkar. From revolutionary to reformist, from political prisoner to political theorist, from historical footnote to ideological fountainhead—Savarkar’s image has been constructed and reconstructed to serve various political projects. Sunil’s expertise in understanding how narratives are built, maintained, and transformed makes him ideally suited to deconstruct the myths surrounding this polarizing figure.

What makes this forthcoming work particularly exciting is Sunil’s stated commitment to primary source material. Rather than recycling existing  narratives or  engaging  in ideological  point-scoring, he has undertaken extensive archival research, examining Savarkar’s own writings, correspondence, and recorded statements. This evidential foundation is crucial in an era where historical figures are routinely reimagined to suit contemporary political needs.

The book’s engagement with “post-truth” politics is especially timely. We live in an age where verifiable facts compete with convenient fictions, where emotional resonance often trumps empirical accuracy. Savarkar’s legacy has become a battleground for these competing epistemologies. Some present him as a towering intellectual and uncompromising patriot; others dismiss him as a collaborator and communal ideologue. The truth, as Sunil’s work promises to demonstrate, is inevitably more complex and more interesting than either caricature.

Sunil’s international perspective enriches his analysis. By situating Savarkar’s ideas  within broader global movements—comparing his nationalism to European fascism, his conception of Hindu identity to other religious nationalist movements, his political pragmatism to various revolutionary traditions—the book transcends parochial concerns. This comparative framework will make the work invaluable to international scholars studying nationalism, religious politics, and anti-colonial movements.

The book’s examination of patriotism cuts to the heart of contemporary debates. What does it mean to love one’s country? Can patriotism coexist with dissent? How do we balance particular identity claims with universalist aspirations? These questions, which Savarkar grappled with in his own contentious way, remain urgently relevant as nations worldwide negotiate the relationship between majority populations and minority communities, between national sovereignty and global cooperation, between traditional values and modern rights.

Perhaps  most  importantly, Sunil  writes  with  empathy  without  endorsement.  He seeks to  understand Savarkar’s choices and beliefs within their historical context while maintaining critical distance. This methodological approach—charitable interpretation combined with rigorous evaluation—is precisely what serious historical scholarship demands and what contemporary discourse often lacks.

“Demystifying V D Savarkar” promises to be a landmark contribution to Indian political historiography. By bringing the same analytical rigor that characterized “Brand Nirmanam” to this explosive subject matter, Abbey Thom Sunil offers readers the possibility of genuine understanding in place of reflexive positioning. This is the kind of scholarship that advances public discourse rather than merely amplifying existing divisions.

You may also like