CodeSpire, a US-based technology company, has partnered with PeakPals to launch CreatorPal, a platform giving wellness and fitness creators a “second mind” that guides fans personally, at a scale no single creator could manage alone. The platform is opening with 24 slots for wellness content creators in Delhi NCR, its first structured cohort since development began.
At its core, CreatorPal builds a second mind of a creator, trained on their content, philosophy, and the way they genuinely advise people, that fans can chat with directly instead of scrolling through old posts or waiting on a DM. Someone asking about workout routines, recovery, or nutrition gets guidance modeled on how that specific creator would respond, drawing on the creator’s own expertise and boundaries. It also recommends products and fitness programs the way the creators themselves would, giving creators a new revenue stream through a 90-10 revenue share on products sold through the platform. In effect, it lets a creator scale themselves, present for every fan, without being limited by the hours in their day.
The process starts with onboarding: each creator defines their knowledge base, recommendations, tone, and boundaries, including what the second mind should and shouldn’t answer on its own (pricing questions are routed back to the creator directly). The second mind is then trained and refined through real fan interactions, continuously improving its ability to sound and advise like the creator it’s modeled on.
Creators joining the cohort go through a one-time onboarding priced at ₹1.5 lakh-plus, positioned as a full creator ecosystem rather than a chatbot: AI voice and knowledge training, personalised one-on-one audience interaction, integrated delivery for programs and products with built-in revenue share, a creator dashboard, monetisation infrastructure, hands-on setup support, and first access to future upgrades.
The platform is led by CEO Ankit Vij, alongside PeakPals founder Raghav Budhraja, whose fitness-focused AI twin served as one of CreatorPal’s flagship builds during development. For fans, CreatorPal runs on a tiered model: a free base tier alongside paid Premium and Elite tiers, while creators receive the majority share of subscription revenue generated through their AI twin.
With the Delhi NCR cohort, CodeSpire and PeakPals are testing whether wellness creators, whose value lies in individual guidance rather than mass content, are the right starting point for a platform betting that presence, not just reach, is what fans want.
CreatorPal’s mission is simple: build a future where creators become scalable, interactive digital businesses, with intelligent second minds designed to serve their audience 24/7. For CodeSpire and PeakPals, this is just the first step in getting there.
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